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Etsy Interactive at LMFF

Creative direction

Etsy Interactive was a showcase of fashion and accessories created by Australian makers, creators and designers who sell on Etsy. The exhibition was held as part of L’Oreal Melbourne Fashion Festival in 2013 at Fracture Gallery in Federation Square.

DBP mentor, Renee Baker lead the project during her role as Community and Marketing Specialist at Etsy and was responsible for concept development, curation and merchandising, set design and installation and digital marketing.

The project was successful at raising Etsy sellers and its employee’s profiles with over 56 press mentions including Herald Sun, Fairfax Newspaper and other various media channels

Etsy Interactive LMFF Fracture Gallery Fed Square Fashion Exhibition Ropes
Etsy Interactive LMFF Fracture Gallery Fed Square Spools Rope Shoes
Etsy Interactive LMFF Fracture Gallery Fed Square Emily Green Necklace
Etsy Interactive LMFF Fracture Gallery Fed Square Melbourne

Photos captured by Mark Lobo

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